Mark Cuban Interview

Sports Marketing Powerpoint Requirements List

Marketing Plan Powerpoint(see video here: http://www.youtube.com/watch?v=jgoht3N4CC8 )

Slide 1:
10 Step Marketing Plan Introduction Slide Includes
Product Name
Photo Of Product(photoshop poster)
Your Name/Date


Slide 2: 5 Steps Of The Primary Target Market & Positioning
Indentify Primary Target Market
What do theWhat do the need?(NWE)
What are their choices?(competition,list of 5)
Where is the opportunity?(how is your product different or what will make it succeed)
How big is the market?(total market share)




Slide 3: 5 Steps For Part 2 (Marketing Mix & Strategy)
6.Product
7.Price
8.Promo
9.Place
10.Generic Winning Strategy


Slide 4:Positioning to the Primary Target Market (Part 1)

Slide 5: My Primary Target Market Is?
1.Demographics
2.Lifestyle(what they do)
3.Behavior


Slide 6:My Primary Target Markets Needs,Wants,Expectations
Using Maslow’s chart explain why people need your product.
1.What are the needs?

2. What makes someone choose your product?

3.What does your primary target expect from your product?




Slide 7: Direct & Indirect Products that address my Primary Target Markets Needs, Wants and Expectations

1.List your competitors products/brands(5 of them)

2.Determine the variables that affect the choice of product,brand(6 or 7)

Possible variables:
Price vs. Performance
Market Share vs. Price
Materials vs. Branding

Topics:Branding,Price,Materials,Market Share,Performance




Slide 8:Competitive Position Map(3 maps on 3 slides)

Determine the two most critical variables(example: age vs. brand and amount of use vs. age)



Slide 9:
Now make a position map plotting the different competitors. Your products need to be differentiated by percent of market share. You can recreate the chart shown for toothpaste which uses different color and sized circles.

Slide 10:

Create the Matrix for your second variable here.

Slide 11: Identify the gap between customers and competition

Where is the marketing opportunity?
What NEW’s are not being addressed?
What can be the unique selling proposition for the new product

(new or repositioned).(consider a “niche” market)


Slide 12:Estimate the market size using competitor data
Use news resources(cite sources and links)

Find a comparison of other market leaders and find how you think your product can fit into the market.



Slide 13: Estimate Market Size Based On custromer data
1.usage per day or year

2. Usage per household


Slide 14: Conlcude market size for competitor and consumer data


Slide 15:Marketing Mix Strategy
Steps 6-10

Slide 16:Show a product shot
Your product and your competitors
With and without box as it looks in the store
All pack sizes and variants
Major brands

Slide 17:Physical Description –Describe the physical characteristics,specifications,attributes of product

Slide 18 Price
Get prices of your product
Creatively compare vs. competitors
Quantify % difference vs competitors

Slide 19:Promo
What do you propose to do for promotion
-advertising
-sales promotions
-public relations
-direct marketing
-personal selling

Slide 20:Competitor Promo
-Show also how your key competitors
Their commercials
Their websites
And why your communication stands out

Slide 21: Place
Where is your product available
-sstores,locations
-nationwide or in key areas?
-method of delivery(to home,in stores,via,internet,orders)


Slide 22: What is your generic winning strategy?
-low cost producer
-supply and distribution leverage
-differentiation
-niche

Article Research:Market Share-Quiz Grade

Using the internet research a business article which discusses the market share of a product market. Read the article and summarize the main points for discussion. Be prepared to email your notes to Mr. Downs.
Your Notes Need To Include:
Title:
Author:
Source:(Website Url/Webpage Name & Date)
Main Ideas/Summary of Main Points:(minimum of 3 talking points noted)
A summary of your meaningful opinion as it relates to the article.
Using the Bibme website create a login and create an APA citation for your web resource.

Value:Quiz Grade

Leadership Discussion:Quiz Grade

Questions to answer in a document and email to Mr. Downs.

1.Who is a leader to you?

2.Why is this person percieved as a leader?

3.What skills do they possess?

4.Are leaders born or are made?

5.What are the benefits of being a leader?

6.What are the pitfalls of being a leader?

7. If you could choose one athlete/entertainment figure to endorse a product for your company
who would you choose and why?

Be prepared to present your answers to the class and discuss.

Sports Marketing Commercial Project

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