Four P Photoshop Poster Project-Sports Marketing

The four p poster projects asks students to create a poster using Photoshop which represents Product,Price,Place and Promotion.

Chapter 1 Sports Marketing Book

This is the first chapter of our course book.
This chapter focuses on the basic understandings of marketing.
Key Terms:
Marketing
Marketing Concept
Market
Needs & Wants
Target Market
Mass Marketing Vs. Market Identification
Demographics
Marketing Mix
Channel of Distribution

Sports marketing chapter 1

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pdf file: Sports Marketing Chapter 1.pdf