Thursday, February 10, 2011

Chapter 1 Sports Marketing Book


This is the first chapter of our course book.
This chapter focuses on the basic understandings of marketing.
Key Terms:
Marketing
Marketing Concept
Market
Needs & Wants
Target Market
Mass Marketing Vs. Market Identification
Demographics
Marketing Mix
Channel of Distribution



Select this link. Scroll down on the website to the pdf download and click.
pdf file: Sports Marketing Chapter 1.pdf







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