Hoop Dreams Questions:Quiz

1. List and discuss some of your group’s reactions to Arthur and William.



2. How do the filmmakers compare Arthur and William’s stories throughout the film?



3. Compare the two families--the Agees vs.the Gates--strengths, weaknesses, values.



4. Discuss your response to these individuals: Coach Pingatore, Coach Bedford, Curtis Gates.



5. List and discuss three or four KEY visual images in the film (key shots, visual metaphors,

symbolic images).



6. List and discuss KEY cuts (editing).



7. Discuss two or three KEY direct cinema scenes, ones that were most revealing about

character and values.



8. Discuss symbolism of the film’s title, “Hoop Dreams.”



9. Discuss issues of race & families, living your dream through another person, pressures on student-athletes, “selling” the dream.

Photoshop Assignment: Season Ticket

Using Adobe Photoshop your assignment is to design a season/single game ticket for a fictional athletic event or performance. The requirements for the content are:
Dates and Start Time
Teams and Competitor if necessary
Price(admission price)
Logo
Graphics
Type Of Seating and Location(section,row/,seat
Admission Type(General/Adult/Child or other)
Preferred Gate Entrance
Policies or procedures?
Barcode
Ads or Sponsorships
Seating Chart?
Consider shape ans sizes.(Why are tickets the size they generally are?)

 Technical Requirements(Photoshop)

Look at other tickets for inspiration and ideas but all work must be original.

1.Multiple layers
2.Color Scheme
3.Text Tool Used
4.Nice Graphics
5.Blend/Blur Tools
6.Cropping
7.Selection Tools

Business Website Evaluation List

Business Website List
Xtreme Sports

X Games Website
http://espn.go.com/action/xgames/
Extreme Surfing Website
http://www.extreme70mmfilm.com/surfing.html
Extreme Sports Website
http://extreme.com/


Restaurants

http://www.tannertavern.com/

http://www.olivegarden.com/default_f.asp

http://www.tgifridays.com/home/welcome.aspx


Cars
http://www.porsche.com/

http://automobiles.honda.com/?ef_id=1097:3:s_d2fa15a7a326f65563f64bfb54950c9b_4245170742:SxZitEo-KSYAAF-oHLsAAAEA:20091202125100


http://www.fordvehicles.com/?searchid=426441|28125566|205373347

Computer Websites

http://www.ibm.com/us/en/

http://www.apple.com/

http://www.dell.com/

Football

NFL team: http://www.patriots.com/homepage/
Canadian Team (CFL): http://en.montrealalouettes.com/
European Football Team (EFL): http://www.porvoonbutchers.com/





Hockey

http://redwings.nhl.com/index.html

AhL- http://www.lowelldevilshockey.com/

National-http://www.vancouver2010.com/olympic-hockey-schedule-results/

Tabloid Media

http://www.tmz.com/

http://www.nationalenquirer.com/

http://www.people.com/people/

Clothing/Retail
http://www.abercrombie.com/webapp/wcs/stores/servlet/home_10051_10901_-1

http://www.oldnavy.com/browse/home.do?tid=ongobue8t&kwid=1&ap=7&sem=true&mkwid=695DEonb&adid=byq+anil&creative=3148096773

http://www.marshallsonline.com/

Soft Drinks

PEPSI: http://www.pepsi.com/

COKE: http://www.coca-cola.com/index.jsp

RED BULL: http://www.redbull.com/

Official Cell-Phone Websites For:

AT&T: http://www.wireless.att.com/cell-phone-service/welcome/index.jsp?WT.srch=1

VERISON: http://www.verizonwireless.com/b2c/index.html

METRO PCS: http://www.metropcs.com/

Innovative Sports Product Planner

Innovative Sports Product Planner

Tentative Name Of Your Project:




Function Of Your Product:







Materials Used In Your Product:








Target Market and Description Of Your Products Market:





How is your product innovative or special and what materials is it made of?





How can you Imagine the Packaging or Product Design Looking:

Where are the locations or places your product could be sold or promoted?

Major Icons & Logos

Finding Images For A Product Shot

Using the internet find a minimum of 5 images which you will be able to manipulate in Photoshop to create a product shot for your powerpoint. Find images which you can change logos or branding. Also find images which relate to your branding. Using these images to create a unigue product shot
for your presentation.

Commercial/Info-mercial Research

1. Using the internet research your favorite or funniest commercials or infomercials that you know.

2. Select two that you will introduce to the class.

3. What target markets are aimed at in the commercial/infomercial?

4. How does humor influence the marketing of the product?

5. Are gimmicks or tricks used? Are they effective?

6. What makes the commecial/infomercial effective(music,endorsement,video effects,editing,mood,comedy)? Describe these elements and how they work in your choices?

7. What types of planning do you feel went into the creation of these ads?

Endorsement & Branding Discussion Questions

How can an endorsement change the way you view a product or service? Provide 2 examples.


How does the branding and product awareness of a product effect the choice of endorsement? Provide 2 examples.


Name 15 products which you were not aware of until you saw them endorsed by someone you knew?

Mark Cuban Interview

Sports Marketing Powerpoint Requirements List

Marketing Plan Powerpoint(see video here: http://www.youtube.com/watch?v=jgoht3N4CC8 )

Slide 1:
10 Step Marketing Plan Introduction Slide Includes
Product Name
Photo Of Product(photoshop poster)
Your Name/Date


Slide 2: 5 Steps Of The Primary Target Market & Positioning
Indentify Primary Target Market
What do theWhat do the need?(NWE)
What are their choices?(competition,list of 5)
Where is the opportunity?(how is your product different or what will make it succeed)
How big is the market?(total market share)




Slide 3: 5 Steps For Part 2 (Marketing Mix & Strategy)
6.Product
7.Price
8.Promo
9.Place
10.Generic Winning Strategy


Slide 4:Positioning to the Primary Target Market (Part 1)

Slide 5: My Primary Target Market Is?
1.Demographics
2.Lifestyle(what they do)
3.Behavior


Slide 6:My Primary Target Markets Needs,Wants,Expectations
Using Maslow’s chart explain why people need your product.
1.What are the needs?

2. What makes someone choose your product?

3.What does your primary target expect from your product?




Slide 7: Direct & Indirect Products that address my Primary Target Markets Needs, Wants and Expectations

1.List your competitors products/brands(5 of them)

2.Determine the variables that affect the choice of product,brand(6 or 7)

Possible variables:
Price vs. Performance
Market Share vs. Price
Materials vs. Branding

Topics:Branding,Price,Materials,Market Share,Performance




Slide 8:Competitive Position Map(3 maps on 3 slides)

Determine the two most critical variables(example: age vs. brand and amount of use vs. age)



Slide 9:
Now make a position map plotting the different competitors. Your products need to be differentiated by percent of market share. You can recreate the chart shown for toothpaste which uses different color and sized circles.

Slide 10:

Create the Matrix for your second variable here.

Slide 11: Identify the gap between customers and competition

Where is the marketing opportunity?
What NEW’s are not being addressed?
What can be the unique selling proposition for the new product

(new or repositioned).(consider a “niche” market)


Slide 12:Estimate the market size using competitor data
Use news resources(cite sources and links)

Find a comparison of other market leaders and find how you think your product can fit into the market.



Slide 13: Estimate Market Size Based On custromer data
1.usage per day or year

2. Usage per household


Slide 14: Conlcude market size for competitor and consumer data


Slide 15:Marketing Mix Strategy
Steps 6-10

Slide 16:Show a product shot
Your product and your competitors
With and without box as it looks in the store
All pack sizes and variants
Major brands

Slide 17:Physical Description –Describe the physical characteristics,specifications,attributes of product

Slide 18 Price
Get prices of your product
Creatively compare vs. competitors
Quantify % difference vs competitors

Slide 19:Promo
What do you propose to do for promotion
-advertising
-sales promotions
-public relations
-direct marketing
-personal selling

Slide 20:Competitor Promo
-Show also how your key competitors
Their commercials
Their websites
And why your communication stands out

Slide 21: Place
Where is your product available
-sstores,locations
-nationwide or in key areas?
-method of delivery(to home,in stores,via,internet,orders)


Slide 22: What is your generic winning strategy?
-low cost producer
-supply and distribution leverage
-differentiation
-niche