Using the internet find an article describing a new sports/entertainment based product. Read the article and write your own review for the product. Please cite the url of the article and the title. Be sure to include a discussion of the following elements:
Product description
Product Cost
Positive and negative aspects of the product
Why is it innovative?
Do you feel it will be successful?
Who do you think it will buy the product?
Who do you feel the product is marketed to?
Do you see elements of branding or product positioning?
Your response should be 1 page(4 paragraphs) and answer all the required questions.
12pt font
Include name
Product description
Product Cost
Positive and negative aspects of the product
Why is it innovative?
Do you feel it will be successful?
Who do you think it will buy the product?
Who do you feel the product is marketed to?
Do you see elements of branding or product positioning?
Your response should be 1 page(4 paragraphs) and answer all the required questions.
12pt font
Include name
The shoe that the previous number one tennis player in the world Rafael Nadal uses is the Nike Air Max Courtballistec 3.3 will change the way of tennis shoes. They enhance the support, durability and speed of the shoe. The medial side of the upper features additional Drag-On 2X to protect the shoe when the player is running on the court sliding around. Lunarlon is in the forefoot of the midsole to make the shoe more comfortable but yet low-profile cushioning while Max Air takes the sting out of tough landings in the heel. The shoe laces are connected to internal straps for a customized fit and the ultimate in comfortable support.
ReplyDeleteThese shoes cost $125.00. A positive aspect for the shoe is the Drag-On 2X. This is because it protects the shoe when the player is sliding. A negative aspect is that I don’t like the colors that the shoes come in. The shoes only come in the classic Rafael Nadal colors (which are black, yellow, and white.) The shoe is innovative because the laces are connected to internal straps for a customized fit. I have never heard or seen any other type of shoe do this.
I feel like these shoes will sell and be successful for a couple of reasons. First, the shoes are very helpful to many players because of the Drag-ON 2X to protect the shoe so that they don't get ruined. The lacing system is also a very good factor to the selling process. Also, people idolize Nadal so these shoes will be the best thing they have ever laid eyes on. People who are tennis players and like Nadal’s fashion, such as my little brother, would love to use those shoes. Since most of the people that want these shoes can’t order them because their not old enough, most parent s order these shoes for their children. The shoes are marketed to be bought by people of all ages who play tennis.
I do see product positioning because the Nike Air Max Courtballistec 3.3 is a classic Nike shoe. They thought that people who like Nadal’s style would adore these shoes, so they put all of Nadal’s attributes and needs in his shoes all in one shoe. They put his colors and they even put his bull symbol on it. They used Nadal as a model for the shoe.They own that shoe and their logo is even on the product.